How to Set Up Telegram Ads in 2025

Telegram Ads are native, sponsored messages organically embedded in a user’s feed, ensuring high engagement without intrusiveness. In 2025, Telegram advertising confidently occupies a leading position among digital promotion channels. Due to the rapid growth of the audience and the unique ecosystem of communication, Telegram offers advertisers effective tools for interacting with the target audience.

Would you like a detailed overview of advertising formats, step-by-step instructions for launching campaigns, and practical recommendations for optimizing your campaigns? Then you’re in the right place — keep reading.

*Discover: How to Create Another Telegram Account? Easy Steps for New Account Creation.

What You Should Know About Telegram Ads and Their Growing Importance

Telegram Ads is the official advertising platform of the Telegram messenger, which allows you to post sponsored messages in public channels with an audience of 1,000 subscribers or more. 

Today, Telegram has more than one billion monthly active users, which indicates the large-scale reach and high demand of the platform among users around the world.

The key advantages of Telegram Ads are high audience engagement due to the organic and unobtrusive advertising format, as well as an increased level of privacy, which is appreciated by modern users. 

In addition, Telegram is characterized by relatively low competition among advertisers, which creates favorable conditions for effective promotion.

Telegram Ad Formats and Placement Options Explained

Telegram advertising offers a variety of formats and placement models that allow businesses to flexibly and effectively interact with their audience. From official sponsored posts in popular public channels to alternative options through advertising exchanges and aggregators, each format is tailored to the specifics of the platform and user behavior.

Below, let’s take a closer look at the key types of Telegram Ads and their placement options to help you choose the most effective promotion strategy.

Telegram’s Sponsored Posts

Telegram’s sponsored messages are official Telegram ads and one of the main advertising formats in Telegram, which allows you to place sponsored ads in public channels with an audience of 1,000 subscribers or more, as well as in bots and search results within the platform. This format is characterized by its organic integration into the user experience, which ensures high engagement and minimizes audience irritation. 

Payment for advertising is based on the CPM (cost per thousand impressions) or CPI (cost per installation) model, with the average rate starting at about 2 euros per 1,000 impressions, which makes this tool affordable and effective for advertisers of various scales. 

*Note: Telegram strictly regulates the content of advertising messages: materials related to violence, drugs, discrimination, fraud, and other prohibited categories are prohibited, which ensures the safety and comfort of users of the platform.

Alternative Ad Sources: Telegram Marketplaces & Aggregator Networks

Alternative ad sources such as RichAds and MyBid will offer marketers enhanced opportunities to launch campaigns. These platforms support a variety of advertising formats, from native messages to banners and integrations, with flexible pricing policies. The average cost of placement starts from 1.5 to 3 euros per 1,000 impressions, which often makes them more affordable compared to official Sponsored Messages, where prices start from 2 euros per 1,000 impressions.

The advantage of aggregators is the ability to target and work with different audience segments, as well as a wide range of channels and formats.

*Note: The level of quality control and compliance with the rules here is lower than that of the official Telegram platform, which may affect the effectiveness and security of campaigns.

How to Set Up a Telegram Advertising Campaign from Scratch

Launching a Telegram advertising campaign in 2025 requires a clear and step-by-step approach. It is important to register correctly on the platform, choose the appropriate format, and set up targeting. Next, you should create an effective advertising text, set a budget, and launch a campaign. 

In the instructions below, you will find all the key steps for a successful start and further optimization of advertising.

Creating an Account and Entering the Platform

The first step to launch advertising on Telegram is to register on the official Telegram ad platform — ads.telegram.org. Here, you need to create an account and link your Telegram profile to it to verify your identity and manage campaigns. 

*Note: For large-scale advertising projects with large budgets, the platform may require a significant deposit — up to €2 million — which guarantees reliability and compliance with the rules. 

After completing this stage, you get full access to the platform’s functionality, including tools for configuring, launching, and analyzing advertising campaigns.

Campaign Setup Process

At the second stage of the campaign launch, it is necessary to set up the main parameters correctly: specify links to the advertised channels, determine the budget, and choose the appropriate payment model, most often CPM (cost per thousand impressions). 

*Note: Carefully read the terms of use of the platform and confirm your agreement with them. 

After the start of advertising activity, you should regularly monitor performance indicators — reach, clicks, and conversions — to make timely adjustments. To scale successful campaigns, use the duplication feature, which allows you to quickly create copies with already worked-out settings and optimize costs.

Targeting Strategies and Channel Choices

At the third stage of the campaign launch, special attention is paid to targeting and channel selection. To achieve maximum response, carefully select sites based on the topic, audience language, geographical location, size, and subscriber activity. 

An effective technique is the so-called targeting hack, which searches for channels by keywords and names that accurately reflect the interests of your target audience. This approach allows you to increase the relevance of the advertising message and significantly improve the results of the campaign.

Writing Captivating Promotional Text

At the final stage, it is important to create a concise and attractive advertising text that meets the expectations of your audience. Use a simple style and be sure to include a clear call to action, for example: “Join now and get a bonus!” — this will help increase the response and the effectiveness of the campaign.

Boosting Your Campaign: Optimization Tips & Tricks

Optimizing advertising campaigns in Telegram Ads plays a key role in achieving high results at minimal cost. Therefore, here are some tips for optimizing campaigns in Telegram Ads effectively:

• Careful CPM setup. Control the cost per thousand impressions to effectively spend your budget and increase the return on advertising.

• Strict compliance with the rules of the platform. Follow all Telegram requirements to avoid blockages and ensure a comfortable user experience.

• Analyzing and improving key metrics. Regularly monitor CPA (cost of customer acquisition) and CTR (click-through rate) indicators to improve the effectiveness of campaigns.

• Subscriber cost optimization. Strive to reduce the subscription price — in successful cases, it reaches 0.01 TON (~$0.03), which significantly reduces costs.

• Integration of Mini Apps. Use Mini Apps together with ads to create a synergistic effect that increases engagement and improves conversion.

By following these Telegram marketing strategies, you can significantly increase the effectiveness of your Telegram advertising campaigns and optimize your budget.

Telegram Advertising: Advantages vs. Limitations

Telegram Ads is an effective promotion tool that combines unique features and certain limitations. The key advantages and disadvantages of this advertising platform are presented below.

Advantages of Telegram Ads:

• High audience engagement — ads are served in an organic format, which reduces irritation and increases response.
• High level of privacy — users value security and privacy, which increases trust in the platform.
• Scalability — the ability to cover both broad and highly specialized niches.
• Organic format — advertising looks like a natural part of the content, which improves the perception of the message.

Limitations of Telegram Ads:

• Limited targeting capabilities — less accurate audience selection compared to other platforms.
• The need for manual channel selection — requires careful analysis and site selection to achieve relevance.
• The cost depends on the popularity of the channels — prices can vary significantly depending on the reach and activity of the audience.

With the right approach to strategy and channel selection, Telegram Ads allows you to effectively promote products and services, despite existing limitations.

Exploring Results Through Case Studies and Analysis

Telegram continues to actively grow its audience — today the platform has more than 1 billion monthly active users and generates trillions of views on public channels. This creates unique opportunities for advertisers, allowing them to reach huge and diverse audience segments.

In one of the striking cases, the Telegram advertising campaign demonstrated a high level of click-through rate (CTR), which indicates the interest of users in the advertising content. At the same time, thanks to competent optimization, it was possible to significantly reduce the cost of attracting a customer (CPA), while keeping the budget within the planned expenses.

Special attention should be paid to the use of Mini Apps in combination with advertising. Interactive elements allow you not only to attract attention, but also to retain the user, improving interaction and increasing conversion.

Overall, statistics and real-world cases confirm that Telegram Ads is a powerful tool capable of providing Telegram business promotion, wide reach, deep engagement, and high efficiency with the right approach to set up and optimization.

Final Overview and Guidance

In 2025, Telegram Ads confidently occupies an important place among digital advertising platforms due to its large-scale and active audience, as well as its unique advertising format.

To maximize the return on advertising investments, it is important to start with small test campaigns, carefully analyze key metrics — CPM, CTR, and CPA — and make timely adjustments. 

Special attention should be paid to the integration of Mini Apps, which significantly increases the level of interaction and conversion.

Following these recommendations will allow marketers to maximize the potential of Telegram Ads, ensuring steady conversion growth and optimal allocation of the advertising budget in a rapidly changing market.